{"id":3095,"date":"2026-03-01T19:14:34","date_gmt":"2026-03-01T19:14:34","guid":{"rendered":"https:\/\/chanchalrajput.in\/b\/?p=3095"},"modified":"2026-03-01T19:15:48","modified_gmt":"2026-03-01T19:15:48","slug":"google-ads-strategy","status":"publish","type":"post","link":"https:\/\/chanchalrajput.in\/b\/google-ads-strategy\/","title":{"rendered":"Beginners Ke Liye Google Ads Strategy \u2013 Complete Step-by-Step Guide"},"content":{"rendered":"\n

Beginners \u0915\u0939\u093e\u0901 \u0938\u0947 \u0936\u0941\u0930\u0942 \u0915\u0930\u0947\u0902.<\/h2>\n\n\n\n

\u0905\u0917\u0930 \u0906\u092a beginner \u0939\u0948\u0902 \u0914\u0930 \u092a\u0939\u0932\u0940 \u092c\u093e\u0930 Google Ads \u0936\u0941\u0930\u0942 \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902, \u0924\u094b \u0938\u092c\u0938\u0947 \u092a\u0939\u0932\u0947 \u092f\u0939 \u0938\u092e\u091d\u0928\u093e \u091c\u093c\u0930\u0942\u0930\u0940 \u0939\u0948 \u0915\u093f Google Ads \u090f\u0915 investment platform \u0939\u0948, expense platform \u0928\u0939\u0940\u0902\u0964 \u092c\u0939\u0941\u0924 \u0932\u094b\u0917 \u092c\u093f\u0928\u093e planning \u0915\u0947 campaign \u092c\u0928\u093e \u0926\u0947\u0924\u0947 \u0939\u0948\u0902, broad keywords add \u0915\u0930 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902, \u092a\u0942\u0930\u0947 India \u0915\u094b target \u0915\u0930 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u092b\u093f\u0930 \u0915\u0939\u0924\u0947 \u0939\u0948\u0902 \u0915\u093f Google Ads \u0915\u093e\u092e \u0928\u0939\u0940\u0902 \u0915\u0930\u0924\u093e\u0964 \u0905\u0938\u0932 \u092e\u0947\u0902 \u0938\u092e\u0938\u094d\u092f\u093e strategy \u0915\u0940 \u0939\u094b\u0924\u0940 \u0939\u0948\u0964<\/p>\n\n\n\n

Google Ads \u0915\u093e basic principle simple \u0939\u0948:
\u0938\u0939\u0940 user \u0915\u094b, \u0938\u0939\u0940 \u0938\u092e\u092f \u092a\u0930, \u0938\u0939\u0940 offer \u0926\u093f\u0916\u093e\u0928\u093e\u0964<\/p>\n\n\n\n

Beginner strategy \u0915\u093e focus \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f \u0915\u093f structure simple \u0930\u0939\u0947, goal clear \u0939\u094b, targeting limited \u0932\u0947\u0915\u093f\u0928 high intent \u0939\u094b \u0914\u0930 optimization \u0932\u0917\u093e\u0924\u093e\u0930 \u0939\u094b\u0924\u093e \u0930\u0939\u0947\u0964 Google Ads \u0915\u094b \u090f\u0915 \u092c\u093e\u0930 \u0938\u0947\u091f \u0915\u0930\u0915\u0947 \u091b\u094b\u0921\u093c \u0926\u0947\u0928\u0947 \u0938\u0947 result \u0928\u0939\u0940\u0902 \u0906\u0924\u093e, \u0907\u0938\u0947 \u0928\u093f\u092f\u092e\u093f\u0924 \u0930\u0942\u092a \u0938\u0947 monitor \u0914\u0930 improve \u0915\u0930\u0928\u093e \u092a\u0921\u093c\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Step 1 \u2013 Clear Goal Decide Karna (Leads ya Sales?)<\/h2>\n\n\n\n

Campaign create \u0915\u0930\u0928\u0947 \u0938\u0947 \u092a\u0939\u0932\u0947 \u092f\u0939 \u0924\u092f \u0915\u0930\u0928\u093e \u092c\u0939\u0941\u0924 \u091c\u093c\u0930\u0942\u0930\u0940 \u0939\u0948 \u0915\u093f \u0906\u092a\u0915\u093e main objective \u0915\u094d\u092f\u093e \u0939\u0948\u0964 \u0905\u0917\u0930 \u0906\u092a service business \u092e\u0947\u0902 \u0939\u0948\u0902 \u091c\u0948\u0938\u0947 AC repair, coaching, gym, salon \u092f\u093e digital marketing services, \u0924\u094b \u0906\u092a\u0915\u093e primary goal leads \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f \u2014 \u092f\u093e\u0928\u0940 calls, form fills \u092f\u093e WhatsApp inquiries\u0964 \u0905\u0917\u0930 \u0906\u092a product \u092c\u0947\u091a\u0924\u0947 \u0939\u0948\u0902, \u0924\u094b focus sales \u092a\u0930 \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964<\/p>\n\n\n\n

Goal clear \u0939\u094b\u0928\u0947 \u0938\u0947 Google \u0915\u093e algorithm \u0909\u0938\u0940 \u0924\u0930\u0939 \u0915\u0947 users \u0915\u094b target \u0915\u0930\u0924\u093e \u0939\u0948 \u091c\u094b action \u0932\u0947\u0928\u0947 \u0915\u0947 \u091c\u093c\u094d\u092f\u093e\u0926\u093e \u0915\u0930\u0940\u092c \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964 Beginners \u0915\u094b \u201cWebsite Traffic\u201d campaign \u0938\u0947 \u0936\u0941\u0930\u0941\u0906\u0924 \u0928\u0939\u0940\u0902 \u0915\u0930\u0928\u0940 \u091a\u093e\u0939\u093f\u090f, \u0915\u094d\u092f\u094b\u0902\u0915\u093f \u0909\u0938\u092e\u0947\u0902 clicks \u0924\u094b \u092e\u093f\u0932\u0924\u0947 \u0939\u0948\u0902 \u0932\u0947\u0915\u093f\u0928 conversion \u0915\u092e \u092e\u093f\u0932\u0924\u0947 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n

Conversion tracking setup \u0915\u0930\u0928\u093e \u0938\u092c\u0938\u0947 \u092a\u0939\u0932\u093e technical \u0915\u093e\u092e \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964 \u0905\u0917\u0930 tracking \u0928\u0939\u0940\u0902 \u0939\u094b\u0917\u0940 \u0924\u094b \u0906\u092a\u0915\u094b \u092a\u0924\u093e \u0939\u0940 \u0928\u0939\u0940\u0902 \u091a\u0932\u0947\u0917\u093e \u0915\u093f \u0915\u094c\u0928-\u0938\u093e keyword profit \u0926\u0947 \u0930\u0939\u093e \u0939\u0948 \u0914\u0930 \u0915\u094c\u0928-\u0938\u093e loss\u0964<\/p>\n\n\n\n

Step 2 \u2013 High Intent Keywords Research<\/h2>\n\n\n\n

Keyword research \u092a\u0942\u0930\u0947 campaign \u0915\u0940 foundation \u0939\u094b\u0924\u0940 \u0939\u0948\u0964 Broad keywords \u091c\u0948\u0938\u0947 \u201cShoes\u201d, \u201cGym\u201d, \u201cMarketing Course\u201d \u092e\u0947\u0902 competition \u091c\u093c\u094d\u092f\u093e\u0926\u093e \u0939\u094b\u0924\u093e \u0939\u0948 \u0914\u0930 CPC \u092d\u0940 high \u0930\u0939\u0924\u093e \u0939\u0948\u0964 Beginners \u0915\u0947 \u0932\u093f\u090f \u0910\u0938\u0947 keywords risky \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n

\u0907\u0938\u0915\u0940 \u091c\u0917\u0939 long-tail keywords choose \u0915\u0930\u0928\u093e \u092c\u0947\u0939\u0924\u0930 \u0939\u094b\u0924\u093e \u0939\u0948\u0964 Long-tail keywords specific \u0939\u094b\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 user \u0915\u0940 buying intention \u0915\u094b clearly \u0926\u093f\u0916\u093e\u0924\u0947 \u0939\u0948\u0902\u0964 \u091c\u0948\u0938\u0947:<\/p>\n\n\n\n

    \n
  • \u201cBuy running shoes online India\u201d<\/li>\n\n\n\n
  • \u201cBest AC repair near me urgent service\u201d<\/li>\n\n\n\n
  • \u201cDigital marketing course in Delhi with placement\u201d<\/li>\n<\/ul>\n\n\n\n

    \u0910\u0938\u0947 keywords search \u0915\u0930\u0928\u0947 \u0935\u093e\u0932\u093e user decision stage \u092e\u0947\u0902 \u0939\u094b\u0924\u093e \u0939\u0948, \u0907\u0938\u0932\u093f\u090f conversion rate naturally \u092c\u0947\u0939\u0924\u0930 \u0930\u0939\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n

    \u0936\u0941\u0930\u0941\u0906\u0924 \u092e\u0947\u0902 \u0915\u0947\u0935\u0932 5\u201310 focused keywords \u0930\u0916\u0947\u0902\u0964 Phrase match \u0914\u0930 exact match type \u0915\u093e \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u0930\u0947\u0902 \u0924\u093e\u0915\u093f irrelevant traffic \u0915\u092e \u0906\u090f\u0964 Keyword Planner \u0915\u0940 \u092e\u0926\u0926 \u0938\u0947 CPC \u0914\u0930 competition check \u0915\u0930 \u0932\u0947\u0902\u0964<\/p>\n\n\n\n

    Step 3 \u2013 Smart Location Targeting<\/h2>\n\n\n\n

    Low budget \u092e\u0947\u0902 location targeting \u092c\u0939\u0941\u0924 \u092e\u0939\u0924\u094d\u0935\u092a\u0942\u0930\u094d\u0923 \u0939\u094b\u0924\u0940 \u0939\u0948\u0964 \u0905\u0917\u0930 \u0906\u092a\u0915\u093e business local \u0939\u0948, \u0924\u094b \u092a\u0942\u0930\u0947 India \u0915\u094b target \u0915\u0930\u0928\u093e \u092c\u091c\u091f \u0915\u0940 \u092c\u0930\u094d\u092c\u093e\u0926\u0940 \u0939\u094b \u0938\u0915\u0924\u093e \u0939\u0948\u0964 \u0915\u0947\u0935\u0932 \u0905\u092a\u0928\u0947 city \u092f\u093e 5\u201310 \u0915\u093f\u0932\u094b\u092e\u0940\u091f\u0930 radius \u0924\u0915 targeting \u0930\u0916\u0947\u0902\u0964<\/p>\n\n\n\n

    Location settings \u092e\u0947\u0902 \u201cPresence Only\u201d option select \u0915\u0930\u0928\u093e \u092c\u0947\u0939\u0924\u0930 \u0939\u094b\u0924\u093e \u0939\u0948, \u0924\u093e\u0915\u093f ad \u0909\u0928\u094d\u0939\u0940\u0902 \u0932\u094b\u0917\u094b\u0902 \u0915\u094b \u0926\u093f\u0916\u0947 \u091c\u094b \u0935\u093e\u0938\u094d\u0924\u0935 \u092e\u0947\u0902 \u0909\u0938 area \u092e\u0947\u0902 \u092e\u094c\u091c\u0942\u0926 \u0939\u0948\u0902\u0964 \u0907\u0938\u0938\u0947 CPC control \u092e\u0947\u0902 \u0930\u0939\u0924\u093e \u0939\u0948 \u0914\u0930 conversion chances \u092c\u0922\u093c\u0924\u0947 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n

    \u091c\u092c campaign stable \u0914\u0930 profitable \u0939\u094b \u091c\u093e\u090f, \u0924\u092c \u0927\u0940\u0930\u0947-\u0927\u0940\u0930\u0947 targeting expand \u0915\u0940 \u091c\u093e \u0938\u0915\u0924\u0940 \u0939\u0948\u0964<\/p>\n\n\n\n

    Step 4 \u2013 Budget Strategy<\/h2>\n\n\n\n

    \u0905\u0917\u0930 \u0906\u092a\u0915\u093e daily budget \u20b9300\u2013\u20b9500 \u0939\u0948, \u0924\u094b multiple campaigns \u092c\u0928\u093e\u0928\u0947 \u0915\u0940 \u092c\u091c\u093e\u092f \u090f\u0915 single campaign \u0938\u0947 \u0936\u0941\u0930\u0941\u0906\u0924 \u0915\u0930\u0947\u0902\u0964 \u0907\u0938\u0938\u0947 data clear \u092e\u093f\u0932\u0947\u0917\u093e \u0914\u0930 optimization \u0906\u0938\u093e\u0928 \u0930\u0939\u0947\u0917\u093e\u0964<\/p>\n\n\n\n

    Bidding strategy \u092e\u0947\u0902 \u0936\u0941\u0930\u0941\u0906\u0924 \u092e\u0947\u0902 \u201cMaximize Clicks\u201d \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u093f\u092f\u093e \u091c\u093e \u0938\u0915\u0924\u093e \u0939\u0948 \u0924\u093e\u0915\u093f traffic \u0914\u0930 data \u0926\u094b\u0928\u094b\u0902 \u092e\u093f\u0932 \u0938\u0915\u0947\u0902\u0964 \u091c\u092c 15\u201320 conversions \u0906 \u091c\u093e\u090f\u0901, \u0924\u092c \u201cMaximize Conversions\u201d \u092a\u0930 shift \u0915\u0930\u0928\u093e \u092c\u0947\u0939\u0924\u0930 \u0930\u0939\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n

    Budget \u0915\u094b \u092c\u093e\u0930-\u092c\u093e\u0930 change \u0915\u0930\u0928\u093e algorithm \u0915\u0940 learning process \u0915\u094b disturb \u0915\u0930 \u0938\u0915\u0924\u093e \u0939\u0948, \u0907\u0938\u0932\u093f\u090f stable budget \u0930\u0916\u0928\u093e \u092c\u0947\u0939\u0924\u0930 \u0939\u094b\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n

    Step 5 \u2013 Strong Ad Copy Likhein<\/h2>\n\n\n\n

    Ad copy \u0915\u093e \u0915\u093e\u092e user \u0915\u094b click \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f motivate \u0915\u0930\u0928\u093e \u0939\u094b\u0924\u093e \u0939\u0948\u0964 Headline \u092e\u0947\u0902 main keyword \u0936\u093e\u092e\u093f\u0932 \u0915\u0930\u0928\u0947 \u0938\u0947 ad \u0915\u0940 relevance \u092c\u0922\u093c\u0924\u0940 \u0939\u0948\u0964 Clear benefit \u0914\u0930 strong CTA (Call To Action) \u091c\u0948\u0938\u0947 \u201cCall Now\u201d, \u201cBook Today\u201d, \u201cOrder Now\u201d, \u201cGet Free Quote\u201d \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u0930\u0947\u0902\u0964<\/p>\n\n\n\n

    Numbers \u0914\u0930 urgency add \u0915\u0930\u0928\u0947 \u0938\u0947 ad \u091c\u093c\u094d\u092f\u093e\u0926\u093e attractive \u0932\u0917\u0924\u093e \u0939\u0948, \u091c\u0948\u0938\u0947:<\/p>\n\n\n\n

      \n
    • 10% Discount Today<\/li>\n\n\n\n
    • Same Day Service<\/li>\n\n\n\n
    • 24\/7 Support<\/li>\n<\/ul>\n\n\n\n

      Responsive Search Ads \u092e\u0947\u0902 multiple headlines \u0914\u0930 descriptions add \u0915\u0930\u0947\u0902 \u0924\u093e\u0915\u093f Google best performing combination automatically test \u0915\u0930 \u0938\u0915\u0947\u0964<\/p>\n\n\n\n

      Step 6 \u2013 Negative Keywords Ka Use<\/h2>\n\n\n\n

      Negative keywords budget \u092c\u091a\u093e\u0928\u0947 \u0915\u093e powerful \u0924\u0930\u0940\u0915\u093e \u0939\u0948\u0964 \u0905\u0917\u0930 \u0906\u092a paid service \u0926\u0947 \u0930\u0939\u0947 \u0939\u0948\u0902, \u0924\u094b \u201cfree\u201d \u091c\u0948\u0938\u0947 words negative list \u092e\u0947\u0902 add \u0915\u0930\u0947\u0902\u0964 \u0905\u0917\u0930 \u0906\u092a job offer \u0928\u0939\u0940\u0902 \u0915\u0930 \u0930\u0939\u0947, \u0924\u094b \u201cjob\u201d \u0915\u094b negative \u0915\u0930\u0947\u0902\u0964<\/p>\n\n\n\n

      Search Terms Report \u0915\u094b weekly check \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f \u0914\u0930 irrelevant queries \u0915\u094b negative keywords \u092e\u0947\u0902 add \u0915\u0930\u0924\u0947 \u0930\u0939\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964 \u092f\u0939 \u090f\u0915 continuous optimization process \u0939\u0948\u0964<\/p>\n\n\n\n

      Step 7 \u2013 Landing Page Optimization<\/h2>\n\n\n\n

      Ad \u0938\u0947 click \u0906\u0928\u093e \u0938\u092b\u0932\u0924\u093e \u0928\u0939\u0940\u0902 \u0939\u0948, conversion \u0906\u0928\u093e \u0905\u0938\u0932\u0940 \u0938\u092b\u0932\u0924\u093e \u0939\u0948\u0964 \u0905\u0917\u0930 landing page slow, confusing \u092f\u093e irrelevant \u0939\u094b\u0917\u093e \u0924\u094b user \u0924\u0941\u0930\u0902\u0924 exit \u0915\u0930 \u0926\u0947\u0917\u093e\u0964<\/p>\n\n\n\n

      Landing page fast loading \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f, mobile friendly \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f \u0914\u0930 \u0909\u0938\u092e\u0947\u0902 clear headline \u0924\u0925\u093e visible CTA button \u0939\u094b\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964 Contact details clearly \u0926\u093f\u0916\u093e\u0908 \u0926\u0947\u0928\u0940 \u091a\u093e\u0939\u093f\u090f\u0964<\/p>\n\n\n\n

      Keyword, ad copy \u0914\u0930 landing page \u0915\u0947 \u092c\u0940\u091a strong relevance \u0939\u094b\u0928\u093e Quality Score \u0915\u094b improve \u0915\u0930\u0924\u093e \u0939\u0948 \u0914\u0930 long term \u092e\u0947\u0902 CPC \u0915\u094b \u092d\u0940 control \u0915\u0930\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n

      Step 8 \u2013 Daily Monitoring Aur Optimization<\/h2>\n\n\n\n

      Google Ads \u092e\u0947\u0902 regular monitoring \u092c\u0947\u0939\u0926 \u091c\u093c\u0930\u0942\u0930\u0940 \u0939\u0948\u0964 \u0906\u092a\u0915\u094b daily basis \u092a\u0930 check \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f \u0915\u093f \u0915\u094c\u0928-\u0938\u093e keyword \u091c\u093c\u094d\u092f\u093e\u0926\u093e spend \u0915\u0930 \u0930\u0939\u093e \u0939\u0948, \u0915\u094c\u0928-\u0938\u093e conversion \u0926\u0947 \u0930\u0939\u093e \u0939\u0948, CTR \u0915\u093f\u0924\u0928\u093e \u0939\u0948 \u0914\u0930 cost per conversion \u0915\u094d\u092f\u093e \u0939\u0948\u0964<\/p>\n\n\n\n

      \u091c\u094b keywords \u0932\u0917\u093e\u0924\u093e\u0930 spend \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902 \u0932\u0947\u0915\u093f\u0928 result \u0928\u0939\u0940\u0902 \u0926\u0947 \u0930\u0939\u0947, \u0909\u0928\u094d\u0939\u0947\u0902 pause \u0915\u0930\u0928\u093e \u091a\u093e\u0939\u093f\u090f\u0964 High performing keywords \u092a\u0930 budget focus \u0915\u0930\u0928\u093e \u092c\u0947\u0939\u0924\u0930 \u0930\u0939\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n

      Optimization \u090f\u0915 continuous process \u0939\u0948 \u0914\u0930 \u092f\u0939\u0940 long-term profitability \u0915\u0940 key \u0939\u0948\u0964<\/p>\n","protected":false},"excerpt":{"rendered":"

      Beginners \u0915\u0939\u093e\u0901 \u0938\u0947 \u0936\u0941\u0930\u0942 \u0915\u0930\u0947\u0902. \u0905\u0917\u0930 \u0906\u092a beginner \u0939\u0948\u0902 \u0914\u0930 \u092a\u0939\u0932\u0940 \u092c\u093e\u0930 Google Ads \u0936\u0941\u0930\u0942 \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902, \u0924\u094b \u0938\u092c\u0938\u0947 \u092a\u0939\u0932\u0947 \u092f\u0939 \u0938\u092e\u091d\u0928\u093e \u091c\u093c\u0930\u0942\u0930\u0940 \u0939\u0948 \u0915\u093f Google Ads \u090f\u0915 investment platform \u0939\u0948, expense platform \u0928\u0939\u0940\u0902\u0964 \u092c\u0939\u0941\u0924 \u0932\u094b\u0917 \u092c\u093f\u0928\u093e planning \u0915\u0947 campaign \u092c\u0928\u093e \u0926\u0947\u0924\u0947 \u0939\u0948\u0902, broad keywords add \u0915\u0930 \u0926\u0947\u0924\u0947 \u0939\u0948\u0902, \u092a\u0942\u0930\u0947 India \u0915\u094b target \u0915\u0930 […]<\/p>\n","protected":false},"author":4,"featured_media":3096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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